Targeting bigger cities and smaller households that hand wash smaller loads of dishes with sponges or brushes.
Built-in notch to hold the bar in place and DAWN branding extrusion for drainage.
Did P&G license this concept? Nope. Did I at least get good feedback for future pitches? Also no. Moving on! …
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Inspired by the fun and functional designs of Naoto Fukasawa, I wanted to invent something simple yet tactile for the kitchen.
As a home chef I cook a good amount of steak and wanted a quick reference for the doneness of meat.
The palm technique works okay but is not reliable and it’s easy to forget what part of the hand is what doneness level.
Meat Cube: A kitchen tool that shows you the proper doneness of meats with a quick squeeze.
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I always loved this scene, so I decided to come up with a quick mock up of a squeezable kids lamp to honor it.
This advertisement style sell sheet was used to pitch to companies in the novelty toy and gift industry.